The Ultimate EDDM® User Guide

    Everything you need to ensure a successful Every Door Direct Mail® Marketing Campaign packed into this easy to follow 15 page PDF.

    Download Our EDDM® Success Guide

    Complete the form below to receive your free copy of our EDDM® User Success Guide.

      What is Every Door Direct Mail®?

      Reach the customers that matter most, for less. It’s direct mail made easy and affordable.

      • Oversized Postcards
      • No mailing list required
      • No need for addressing or sorting
      • No mail permit required

      We offer print only and Full Service EDDM®

      Full Service Every Door Direct Mail®

      • Select mail routes and delivery date
      • Upload your files or have our creative team create a unique design for your business.
      • We handle the print, processing and delivery to the post office.

      Print Only EDDM®

      • We print the postcards and ship them to you
      • Create an account at and select routes
      • Complete USPS® paperwork and pay for postage
      • You prepare your route bundles with facing slips
      • You deliver your postcards to the post office

      Learn more about which option is best for you!

      Quality. Service. Price.

      Primoprint provides the highest quality paper stocks and print at the most competitive prices, backing it up with unparalleled US based customer support.


      Select Full Service or Print Only to view and download layout templates with the correct indicia.

      Select Full Service or Print Only to view and download layout templates with the correct indicia.

      Route Selection Guide

      Learn how to utilize every aspect of our route selection tool. Our video tutorial teaches you how to select routes based on Zip Code, residential and/or business addresses, median income, age, and household size.

      Want to learn more about our Full-Service EDDM® mapping tool?
      Download our Route Selection User Guide.

      Indicia Requirements

      The USPS® requires all Every Door Direct Mail® to have an indicia (also called a mailing permit) and return address. We offer two types of Every Door Direct Mail®, and each one requires its indicia. Retail customers bring their mailing to the local post office. Print Only customers drop off their mailings at Business Mail Entry Units.

      The indicia must be located on the top half of your mailing piece on the same side as the return address, with 1/8” space from the top and right edge. There is no specific size requirement, but must be larger than .5” x .5” Additionally, the text inside must be in all caps and a font size no smaller than 4PT.

      We provide Every Door Direct Mail® Templates in .eps and .psd formats for both horizontal and vertical postcard layouts. For Full Service, we’ve already placed the indicia on the template for you. For Print Only, directly put the provided indicia image on one of our templates and then build your artwork around it.

      Postcard Templates

      We provide a large selection of templates for Full Service and Print Only. Using our EDDM® postcard templates ensures that your printed piece matches every USPS® design and label requirement.

      Each available size has a vertical or horizontal template and includes the following: cut line, safety line, finish size and finish size with bleed. Since the indicias for Retail (Print Only) and Full Service are different, it’s recommended to download the appropriate template.

      Available Sizes

      One of the best attributes of Every Door Direct Mail® is the variety of sizes; this allows you the flexibility to choose what best suits your message.

      Keep size and paper stock in mind when designing your mailer. You want your message and call-to-action to fit with plenty of room left over for white space and images. Oversized postcards and thick stock stand out in a customer’s crowded mailbox. We recommend using a 16PT stock for your EDDM® postcards.

      We’ve done the hard work for you and created sizes that meet all USPS® requirements.

      Popular EDDM® sizes include:

      Mapping Tool

      • 4.5″ x 12″
      • 6.5″ x 8″
      • 6.5″ x 9″
      • 8.5″ x 11″

      We provide an advanced mapping tool that makes it easy to target potential customers. Just choose an In Mailbox Date; then search available mailing routes either by address or ZIP Code™. Advanced features allow you to:

      • Find customers within a 5-mile radius of your target address
      • Search and add mailing routes from multiple ZIP Codes™; within a 30-mile radius.”
      • Download list of targeted mailing routes in PDF or Excel format